On the 14th of Februrary Valentine’s day, we’ve launched a flower & event styling business called Loveholic
. The client approached us with a specific brief and budget. We put together an identity, website and a Big Cartel online store
for the launch day.
Our launch strategy was aimed to increase public presence and brand awareness though SNS promotion and offline street performances to have maximum impact on low budget campaign. We conducted online promotion through Facebook, Instagram
and Pinterest and organised surprise bike deliveries to our individual orders on the day. Thanks to Tristan who dressed up with a pink shirt, bow tie and a sleek Mad Man hairstyle on a 34 degree day.
It was a success! As for the launch of the business Loveholic
took more orders than we initially thought. Had great comments, feedback and definitely lots of squeals. The business has finally stood in a spotlight for the first time. They’ve been getting calls for weddings and retail styling inquiries ever since.
Most importantly, we had so much fun working with Loveholic. We absolutely adore these flower arrangements, Naomi’s amazing sense of style and we wish all the best for her new business. Thanks to all those boyfriends, husbands and sons who bought flowers and supported us.
Please enjoy this promo video and photos of Loveholic.