The Hidden Souk business cards- KW.Doggett


The Hidden Souk produces a range of speciality bespoke spices. They wanted an aesthetic that reflected the organic and natural origins of the ingredients they use. The brief was to produce their logo, identity and packaging, with the addition of a visual representation of scent. Hmmm, please explain! We must say, the response from Symphonic Pixels is g-o-l-d.
To further enhance the incredibly fragrant and quite delicate spice blends made with such love and care, the identity and branding solution involved playing up the handmade angle. This included hand generated type and illustrations and best of all – infusing the Buffalo Board business cards with their own scent in a very inventive way – Symphonic Pixels placed the cards in a large jar of cinnamon sticks! Given our sense of smell is the strongest and most vivid trigger for long term memory, these cards should prove to be quite the memorable piece of collateral.
Courtney Kim, Creative Director at Symphonic Pixels spoke to us about the research into recycled looking stocks and the fun they had experimenting with different ones. A process, she says, which reminded them how much impact stock can make. “Buffalo Board was a standout solution. Although it is a natural looking stock, it still looks clean and refined, and was still light in colour enough to contrast with the black print. Not only this, but it was important to our client that it was actually made from responsibly managed sources and recycled content.”
The team chose to print the job one colour, even though the logo and supporting imagery is quite intricate. They had wondered whether the detail would be lost but the end result made them very happy indeed. The clarity and detail came up beautifully on the stock according to Courtney. Not a bad outcome at all for the studio’s first attempt at making a visual representation of scent.
We now wonder if it’s time for us to introduce a scent to our cards. Come to think of it, maybe not. We can’t think of any dog related scents that would be appealing!
Title: The Hidden Souk business cards
Agency: Symphonic Pixels
Client: The Hidden Souk
Stocks: Buffalo Board
Printed by: Print City (VIC)
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